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Their price, distribution and competition policy, very close. Two multinational companies preferential policies, store design and profit models are similar, so what means they are in such a close fight beat it & nbsp;? & Nbsp; & nbsp; & nbsp; a A small old two monks were living in two adjacent mountain temple, there is a river between two mountains, they at the same time every day fetching water down to the river, over time they became good friends. The years passed, and one day the old monk did not come to carry water, the next day, he did not come, so a year later, the young monk wondered: What happened to him in the end I have to have a look?. & Nbsp; & nbsp; & nbsp; & nbsp; When you see the old monk after, but surprised. Because he is the temple chanting, not unlike the way not to drink. Monk curious to ask: "You have one year does not carry water, do you have a specific feature?" Hearing this, the old monk went to the temple with his backyard, pointing to a well, said: "Over the past year, every day I After evacuating children will be finished by digging the well, even if no matter how busy, but I never gave up. Now, finally dug up the water, I do not have to water down it, you can have more time chanting the. "& nbsp; & nbsp; & nbsp; & nb cheap jordans for sale mens sp; dig a well of their own, develop their own unique strengths, to survive during the day, at night and development efforts of yesterday is today's harvest. Nike and Adidas that such a pair of dark Jiaojin of "Monk", they are also sports brand giants, the same in their respective areas of intensive cultivation, but now both harvested in the same field but different. & Nbsp; & nbsp; & nbsp; & nbsp; football world against & nbsp; & nbsp; & nbsp; & nbsp; like Nike and Adidas, is a "patent race" of two opponents. & Nbsp; & nbsp; & nbsp; & nbsp; February 17, 2006, Nike has filed a patent suit in Lufkin, Texas District Court, accusing Adidas used their independence in the production of sports shoes Some SHOX suspension technology works. Adidas sees no infringement, and sometimes two dozen giant "uproar." In fact, the two giants of tit for tat imitation long ago it started. & Nbsp; & nbsp; & nbsp; & nbsp; ten years ago, Nike had replaced status to Adidas, Nike, but did not change their guerrilla-like marketing strategy, Nike continues to use the "sniper marketing" approach in the most eye-catching international sports event in walking a fine line. When the boss is still acting in this cowboy style, which is the European nobles totally unacceptable. & Nbsp; & nbsp; & nbsp; & nbsp; in FIFA's top business partners, Adidas has been the dominant pos cheap jordans online ition in the football market, Nike could not get involved. IOC also supports the traditional forces Adidas. There are two major international sports governing bodies it appeared this strange guerrilla leader, the second official representative of the situation made steady hand, the international sporting goods market. To initiate the assault to Adidas, Nike had Worldcup invested 100 million euros. In contrast, Adidas invested 40 million euros on meager. Staged the upcoming World Cup in Germany in June, there will be six teams wearing Adidas the famous "clover" trademark appears in the game. At the same time, the United States, Nike also with eight team signed a sponsorship contract. & Nbsp; & nbsp; & nbsp; & nbsp; Drucker think most innovation, especially successful innovation, are consciously and purposefully look for innovative opportunities result, but the opportunity exists only in the amount not and more in several cases. & Nbsp; & nbsp; & nbsp; & nbsp; in China, two of the competition is fierce. Adidas and Nike, the Beijing 2008 Olympic Games as an opportunity to expand the Chinese market influence, especially to increase the influence of the greatest football investment is necessary. Such competition, let Nike in unexpected, makes sense to select the Super League. Since Adidas from the 1980s and the Chinese Football Association to establ cheap jordan shoes for men ish a cooperative relationship between men and women at all levels of the national team's perennial all equipment manufacturers, so Nike in the competition, "China Team" of the project dwarfs. & nbsp; & nbsp; & nbsp; for the Nike company, to take advantage of Chinese football to secure and expand market position in China, only to the league as a breakthrough. & Nbsp; & nbsp; & nbsp; & nbsp; two years ago, Nike actually fancy broad market prospects for Chinese football. In 2004, they had once proposed competition "China Team" of equipment manufacturers, although ultimately unsuccessful, but let Adidas paid a huge price just to keep the equipment status. Last year, Nike, Adidas can not take advantage of the opportunity to meet some of the requirements of the Super League, has become one of the sponsors of the Super League. By working together, Nike also sponsors promoted mainly from the general sponsor, position in the Chinese football market has improved significantly. & Nbsp; & nbsp; & nbsp; & nbsp; Nike: Keep leader posture & nbsp; & nbsp; & nbsp; & nbsp; Nike's marketing strategy and little unconventional, In many ways it is still followed the Adidas decades erected success story: insist on leading technology, low-cost expansion, a unique corporate image recognition system, using big names in international competition and the effect of ad cheap foamposites vertising, product diversification. But is this series of imitation while filling Nike catch up. & Nbsp; & nbsp; & nbsp; & nbsp; Nike, 1962 in Portland pioneered by Phil Knight, was named "Blue Ribbon Sports" in the 1970s officially changed its name to Nike? . Since 1980, Nike has gradually transformed from a product-oriented company to a market-oriented company. Nike introduced a proactive marketing activities, signing top athletes, and create a "Justdoit" slogan and its positioning in sneakers with innovative technology, high-priced high-quality products. With a wealth of product types and outstanding design, in 2000 it accounted for more than 39 percent of the US athletic footwear market, almost twice the market share of Adidas. & Nbsp; & nbsp; & nbsp; & nbsp; as one of Nike's core competitiveness, marketing is not just advertising, more through what kind of strategies to attract and retain customers. Nike marketing strategy marketing team used always reflect public opinion. In the 1980s and 1990s, Nike has invested heavily in hiring success, glamorous well-known athletes as product endorsement. For example, Mike? Jordan. For years, Nike has been using such professional athletes like Michael Jordan to play image spokesperson to attract male customers. Now, the spokesperson has a new goal - to hip-hop. Nike has a female hip-hop aerobics fitne Cheap air jordans for sale ss enthusiasts specially designed shoes and sexy sportswear. & nbsp; & nbsp; & nbsp; change in attitude is helping Nike to get more market share from the women's movement, women's movement product sales are rapidly beyond the male sports products. From 2000 to 2004, sales of Nike shoes for women and 20% of total sales of the Nike brand. Women's sports apparel sales increased 9% to $ 17.4 billion; the same period the male sportswear sales fell by 11% to $ 13.4 billion. & Nbsp; & nbsp; & nbsp; & nbsp; marketing strategy to be as consumer preferences change. Respond quickly to market changes, it is kept on the market, Nike's core competitiveness of magic. When yet to find a new combination would draw its people. Nike's no secret in the enterprise development process of the German brand Adidas learning and follow. Nike, the German method of operation big big move over to apply, that is, justifiably take a shortcut, the company gained rapid development. But Nike did not follow the German product design itself, Nike confident its independent R & D products are worth learn from Germany's Adidas. & Nbsp; & nbsp; & nbsp; & nbsp; success is not simply blindly imitate, mimic only the success of policies, standards and measures. Nike imitation process, to establish its own personality and style. With the effective imitate, and establish new market opport Retro jordans for sale unities remain vigilant regulatory agencies. ? Despite the innovation and imitation do not have to spend a lot of resources, but effective imitation of its own success if it can lead to what is wrong imitate others it & nbsp; & nbsp; & nbsp; & nbsp; Adidas: From Leadership by the challenger & nbsp; & nbsp; & nbsp; & nbsp;? Adi Dessler 1948 in Germany founded a company called "Adidas", the production of a wide range of high-quality sports Shoes and 1960s, as the world's premier sports events all the famous shoe supplier. & nbsp; & nbsp; & nbsp; In the 1970s, Adidas did not realize that the movement of civilians has become a trend, or to focus on professional sports shoes. Since the failure of the market and competition situation of underestimation of the expected sales, Adidas status has been challenged, and ultimately be replaced in the late 1970s, Nike. & Nbsp; & nbsp; & nbsp; & nbsp; from Adidas historical point of view, it is the first company to initiate outsourcing footwear company. Their production company located in China, Vietnam and Latin America. Now their supply chain using three different types of vendors, including contractors, subcontractors and local materials company. Their outsourcing strategy is critical to the success of organizations, and the entire field to follow. This strategy may transfer risk, reduce labor costs and cheap jordans for sale will mainly concentrate on the core strategy of Adidas - Marketing and R & D. & Nbsp; & nbsp; & nbsp; & nbsp; marketing is one of Adidas's two core strategies. In 1997, Adidas declared the acquisition of Salomon, set to become the world's leading sporting goods company, the two companies complement each other in product and geographic coordination. Salomon original performance in North America and Japan is particularly strong, which helps Adidas to increase market share in the United States. Adidas After regaining market share, also followed after Nike, ranking second in the market place. Adidas signs of recovery after the reorganization in the late nineties, after they took the same star and Nike endorsement marketing strategy, because of its deep roots brand Adidas rival Nike gradually in the Far East and in Europe has been achieved advantages, we can occupy the world of sports Supplies 50% market share in North America, they still can not threaten Nike's lead. & Nbsp; & nbsp; & nbsp; & nbsp; In addition to marketing, research and development is another core strategy of Adidas. They established a new technical innovation team, at least put a big innovation annually. 2003 Adidas established a "mass customization" system, according to different customer situations foot, personal preferences and special requirements of the design of the shoe, the leader of the advantages in this area so that Adidas in first. R & D has a remarkable ability it needs to be more customer-oriented marketing strategy. Even if Adidas and Nike can mimic each other, they should also try to distinguish it from the other side in the effective implementation and coordination. When Nike's marketing and R & D team more attention to the North American consumer demand, Adidas initiative began to shape their own market segment. & Nbsp; & nbsp; & nbsp; & nbsp; in fact, as a German sports brand, Europeans like the products may not meet the appetite of Americans, the Americans more emphasis on personal, so the trick Adidas Carolina and training those who truly understand and can predict this dynamic market talent. This is a resource can not be imitated. & Nbsp; & nbsp; & nbsp; & nbsp; an industry leader often appear complacency, that in the face of rapidly increasing demand complacent, careless. In the meantime, the industry leader in sales will be substantial growth, and this growth conceals its declining market position, because the competitors are actively attacking the industry leader, in the "beggar thy neighbor" situation gradually improve their status. The reason behind Nike and Adidas This "complacency" attitude is not unrelated. & Nbsp; & nbsp; & nbsp; & nbsp; to win the next battle & nbsp; & nbsp; & nbsp; & nbsp; overtly or covertly, or real or unreal, Adidas and Nike fighting and battle, never stopped. Their price, distribution and competition policy, very close. Two multinational companies preferential policies, store design and profit models are similar. In China, Nike distribution of all products, are Shenzhen, Dongguan, Jiangsu and other places of small and medium-scale enterprises. In addition, Vietnam, Thailand, Malaysia, also have numerous factories, its tailored, which Adidas factory layout is almost exactly the same. & Nbsp; & nbsp; & nbsp; & nbsp; a business to quickly change its course is difficult, but if you want to survive in the competition, in addition to always pay attention to the opponent's "every move", its Suihangjiushi route We must advance with the times. For example, in the company structure on exactly the same two Chinese giants. Adidas changes that they will their companies - Adidas (Suzhou) Co., Ltd. reserves, then set up a Adidas (China) Limited. & nbsp; & nbsp; & nbsp; almost the same investment model with Adidas, Nike always there will be no Chinese company, but has been with Nike (Suzhou) Sports Goods Co., walking in the lakes. This management model, with most of the multinationals are not the same. Nike's future orders program helps companies rapidly grow. Adidas also be implemented together with its retailers ordering system similar to mimic this strategy. & Nbsp; & nbsp; & nbsp; & nbsp; in the end who is imitating whom, the industry hardly get to the bottom of this carried out. Nevertheless, Adidas annual revenue growth rate in China is about 30 percent above last year's sales of about 1.4 billion yuan or so. Nike's sales, slightly higher than the former 100 million to 200 million yuan or so. The two companies nearly as much in China's market share. & Nbsp; & nbsp; & nbsp; & nbsp; in fact, adidas business in the US market is very challenging, but US consumers are likely to prefer domestic products instead of imported goods. Nike in the local management practices, organizational structure, corporate governance and control aspects of the local capital market has advantages. If they can survive the intense local competition, they will be more competitive in the international market. & Nbsp; & nbsp; & nbsp; & nbsp; history of Nike and Adidas is much shorter compared to its own is customer-oriented marketing and products. And Adidas now facing sales decline, Nike just use this lead to increase capital investment. Because of the high consumer expectations, coupled with its strong financial resources and capacity, the future of this market will be immeasurable. Instead, Adidas is in the business of second life cycle, it is working hard to enhance market share.

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